Balancing Success and Responsibility in the Pacific Northwest
Founded in 2016 in the picturesque Pacific Northwest, Wyld has quickly become the leading cannabis edibles brand in the United States. With a staggering 19 million products sold across North America in 2022, Wyld’s success is undoubtedly impressive. Launching their newest brand, Good Tide, in 2022, Wyld is expanding their reach while keeping in mind that operating at such a scale comes with a responsibility to both ecosystems and communities.
Wyld’s Pillars of Commitment serve as a guiding light for the company’s mission of creating meaningful impacts and enacting actionable change to benefit both people and the planet.
Partnering with Ocean Blue Project for a Healthier Planet
One of these pillars is Environmental Sustainability, which emphasizes the Wyld family of brands’ commitment to contributing towards a healthier planet by supporting environmental conservation and waste reduction efforts. In December of 2022, they took a significant step in fulfilling this commitment by partnering with Ocean Blue Project to celebrate the launch of Good Tide.
Good Tide prioritizes sustainability by utilizing custom-designed packaging that is both recyclable and compostable in an effort to minimize the product’s end-of-life impact on the environment.
To demonstrate their dedication to environmental conservation, Good Tide (Wyld) and Ocean Blue Project collaborated on a massive cleanup initiative. Together, they successfully recovered an astounding 150,000 pounds of plastic and debris from beaches and ocean-bound waterways. An effort that aligned perfectly with Good Tide’s commitment to waste reduction and their desire to make a positive impact on the environment.
Collaborating to Save Our Oceans
The overall goal of this collaboration is to reduce the amount of microplastic and marine debris traveling to the Great Pacific Garbage Patch, a vast area in the Pacific Ocean where plastic waste accumulates. Through this cleanup effort, Good Tide and Ocean Blue Project aimed to contribute to the preservation of marine life and protect fragile ecosystems.
Good Tide and the rest of Wyld’s family of brands, are proud to support Ocean Blue Project’s mission. By joining forces, they are making a tangible difference in the fight against plastic pollution. This partnership represents a shared commitment to environmental stewardship and a dedication to leaving a lasting positive impact on our planet.
Looking ahead, Good Tide is excited to continue their partnership with Ocean Blue Project and contribute further to their positive impact on the Ocean.
To learn more about how your organization or company can make a difference by investing in Ocean Blue Project, check out our impact.